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SEO Story

13th Feb 2016 - 3rd Apr 2016


SEO Story by Auckland-based artist Luke Munn presents a materialised version of best practice search engine optimization techniques. Munn weaves together keywords from Dunedin tourism sites, local landmarks and wiki-entries into a narrative. The tale explores the use of language in a space of content-farms and adwords, enticing readings into mentally activating 'top of the mind' terms that Dunedin seeks to embody.


Search engine optimization (SEO) is a process associated with websites, where keywords or 'title tags' are encoded into a website, in order to maximise viewer numbers. The increase in viewer numbers ensures the particular website is high on the list of results returned back by the search engine.

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