THIS IS NOM*d

Since 1986, NOM*d has been a pioneering force in New Zealand fashion. Steadfastly based in Dunedin, NOM*d has consistently challenged conventional style by merging conceptual design with unmistakable local influences, blending experimental tailoring with regional cultural motifs. Under the visionary leadership of Margarita Robertson, the label has reimagined the boundaries between art and apparel, earning international acclaim while transforming the local fashion landscape.

Reflecting on this rich legacy, THIS IS NOM*d presents looks from the label’s extensive archives styled in a contemporary way, in addition to photographs, fashion films, and catwalk footage that emphasize the label’s long-term commitment to creative collaboration and explore the evolution of its expressive approach to design.

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Mai te tau 1986 ko NOM*d tētahi kaihōkai whakakoke o te hoahoa ahupūeru o Aotearoa. Pūmau ana tā rātau noho ki Ōtepoti, tau atu, tau mai, i te wero atu a NOM*d i te taera auraki o te ao weruweru i tā rātau whakawhenumi i te hoahoa orotau ki kā whakaaweka mārama o tōhona rohe, i te kōmitimititaka hoki o te tuika kākahu whakamātau ki kā tohu ahurea o tōhona takiwā. Nō raro i te urukitaka o Margarita Robertson, ko whakahou te tohu nei i te pōhewa o kā roheka i waeka i te toi me te kākahu, nā reira i tohu atu ai rātau hai pakihi taumata rau o te ao, hei pakihi whakahou i te hoahoa ahupūeru o te motu.

Ki te huritao atu ki tēnei tukuka ihotaka motuhake, ka tirohia a THIS IS NOM*d te pūraka wharaurarahi o te tohu nei, ko rawekehia kia hou ai tana noho, ko tāpirihia hoki he whakaahua, he kiriata hoahoa ahupūeru, he haoka arapūeru e whakakōhure ana i te ū titikaha o te tohu nei ki te mahi kātahi me te auaha, ā, ka āta mātaitia hoki te kukunetaka o tāhana aruka whakapuaki ki te mahi hoahoa.

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View a list of the outfits in the exhibition – click here

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Exhibition partner